The coconut tree symbolizes life itself for the Hawaiian people. This tree that stands tall and proud throughout Hawaii was brought to the islands during the first Polynesian migrations and was integral to Hawaiian life. From the trunk, husks and shells, leaves and fronds, the Hawaiians created dishes to eat from, hula drums, fans, children's toys, rods and other tools. The sweet, buttery meat was a staple food source. Our roast master starts this medium roast blend with no less that 10% Premium Hawaiian coffee beans and then adds a touch of tropical buttery sweetness with toasted Hawaiian coconut for the perfect balance. It is decadent and will transport you to a happy place!